Just when we thought ChatGPT would dethrone Google in the coming days, the company CEO Sundar Pichai announced that Google’s search engine would get AI support. Interestingly, Google’s new move is inspired by Microsoft’s integration of ChatGPT into its search engine, Bing. The Microsoft search engine not only has conversational abilities but supports an AI image generator. Google, too, had launched Bard, its answer to ChatGPT, but it failed to garner as much traction as ChatGPT did. It was also termed less reliable than the other two AI models operating in the market. However, Google is looking to upgrade its language models in order to make its AI tools more accurate and responsive.
Sundar Pichai has announced that the company will be using artificial intelligence (AI) in its search engine, according to a report by the Wall Street Journal. This decision comes in response to competition from OpenAI’s ChatGPT and others. Pichai believes that AI will improve Google’s capacity to respond to a variety of search queries. However, he denied that chatbots threaten Google’s search business, which generates more than half of Alphabet Inc’s revenue.
Large language models (LLMs) are computer programmes that can mimic human responses to questions, and Google has been a pioneer in this field. The company will now use the technology to improve the user experience on its search engine. Pichai confirmed that people will be able to ask Google questions and engage with LLMs in the context of search, just like how they are able to interact with ChatGPT. The current setup that Google has does not allow the users to indulge in a conversation with the users. If you ask for something, you may get a couple of links related to your query but the in-depth requirement or knowledge is missing. That is where AI chips in.
The report states that Google is currently facing investor pressure to cut costs and competition from Microsoft’s enhanced version of Bing search engine powered by ChatGPT. Microsoft CEO Satya Nadella believes that AI-powered search engines will reshape every software category, including search, much like earlier advancements in personal computers and cloud computing.
Google’s chatbot Bard, which is yet to acquire traction, has not received much consumer excitement, according to Pichai. He explained that the business was “iterating to ship something, and maybe company timelines change, given the moment in the industry.” Despite this, Pichai expressed his pleasure at the incredible consumer excitement surrounding the adoption of these technologies.
Google’s integration of AI into its search engine shows its commitment to improving the user experience and keeping up with the competition. The use of LLMs in search engines is a relatively new development that has the potential to reshape the industry.